Influencing is at the heart of successful sales conversations.

Yet many sales professionals fall into the trap of focusing too much on their product rather than what the client genuinely needs.

Here are three actionable strategies to elevate your influencing skills and offer solutions that leave a lasting impact:

Sales teams that see stronger engagement and higher conversions position themselves as trusted advisors, more than just vendors. Read more to find out how and why an outside-in strategy will greatly improve your teams’ sales effectiveness.