John Waid

Senior Consultant

John is a visionary thought leader in culture, leadership, and sales with a remarkable twenty-year career on a global scale. Known for his ability to drive transformative shifts in mindsets, attitudes, and behaviors, John excels in moving people from “Know-How” to “Show-How” to “Be-How”.

Before transitioning to consultancy and coaching, John advanced from Sales Representative to CEO at renowned companies including PepsiCo, Pfizer, IBM, Nestlé, and Chateau Ste. Michelle Winery. His talent for connecting with others and fostering positive change has consistently distinguished him throughout his career.

John's extensive international experience spans the U.S., Spain, Brazil, Chile, and Argentina. He is a native speaker of both English and Spanish and is fluent in Portuguese. He holds a Bachelor of Arts in Economics and Political Science from Furman and Georgetown Universities, and an MBA in International Business from the University of South Carolina. John is also a published author, keynote speaker, and expert facilitator in a variety of programs. He pioneered a groundbreaking methodology for assessing, documenting, and nurturing values-based corporate culture, giving companies a unique competitive advantage.

John's recent projects include:

  • Implementing a lived culture framework for the U.S. operations of DeBeers Diamonds

  • Coaching lived values at Mercedes Benz plants in the U.S. and Mexico

  • Leadership development for medical device companies such as J&J, Smith & Nephew, and Roche

  • Leading sales excellence and strategic training for Siemens Healthineers, Cantel Medical, Telix, and Ericsson

  • Facilitating a change management program for Jamestown Commercial Properties

  • Global initiatives for some of the world's most renowned brands

John is passionate about excellence and execution, striving to be a lived example of his teachings. Outside of work, he enjoys spending time with his family and has a keen interest in sports, food, wine, and cigars.